Product Discovery for Agile Business Certified
Product Discovery for Agile Business Certified
Course information
Format
Online
Duration
12 hours, split into four 3-hour sessions
Private student group, tailored to your company
Objectives
- Reduce uncertainty surrounding a problem or a prospective idea.
- Increase the likelihood of building products that deliver real value to the end user or consumer.
- Achieve product-driven business objectives while optimizing budget and time.
- Understand what Product Discovery is and its core characteristics (distinguishing it from Delivery).
- Learn to lead product teams focused on driving user value and organizational impact.
- Discover the tools and frameworks frequently used by teams to conduct product discovery.
- Master prioritization techniques and align the role of User Stories within Product Discovery.
What You'll Learn
1. Los participantes aprenderán conceptos, prácticas y herramientas para llevar a cabo ejercicios de Product Discovery en sus equipos y empresas.
2. Aprenderán teoría y practicaran las técnicas para identificar las características que resuelvan un problema y se conviertan en una necesidad genuina para los clientes.
Content
Product Mindset (Product Definition)
- Product Management versus Project Management.
- Concept matching exercise.
What is Product Discovery?
- Sparking creative reflection.
- Focusing on the end user.
Defining the Users
- Buyer Persona.
Value Hypothesis
- Lean Canvas.
- Elevator Pitch.
Minimum Viable Product (MVP)
- Exercise to determine the MVP.
- Decision-making criteria.
- Risk/Complexity vs. Value Matrix.
Designing the Solution
- User Story Map.
The Backbone
- Defining the Backbone: Value hypothesis and key decisions within the skeleton.
User Stories
- Backlog.
- Slicing.
- Applying the INVEST criteria.
- Continuous Discovery.
- Core essentials for backlog refinement.
Dual-Track Agile
- Culture of experimentation.
Who Is This Course For?
Product Managers, Product Owners, and Business Analysts looking to maximize outcomes for their customers and drive greater organizational impact.
Team leads, Scrum Masters, and Agile Coaches looking to support, mentor, and coach product-focused roles while learning how to facilitate Discovery sessions.
Developers seeking a product mindset to effectively contribute their technical perspective during Discovery sessions.
